Launching Credit Card Business for One of the Largest Banks in South East Asia
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Launching Credit Card Business for One of the Largest Banks in South East Asia
The Bank is one of the largest financial institutions in Southeast Asia with a presence in 18 markets.
Transformation Overview
The Bank, one of Southeast Asia’s largest financial institutions, executed a rapid, front-to-back launch to establish its first-ever credit card business in India. Leveraging the eMACH.ai Cards platform – a microservices-based, API-driven architecture, the Bank successfully entered an underpenetrated market via a strategic co-branded partnership.Despite the complexity of integrating with multiple partners and systems, success was ensured through a unified platform managing the entire lifecycle from origination to fraud management and collections. This cloud-native approach enabled the Bank to scale operations rapidly while maintaining a secure, intuitive digital experience for new-to-bank customers.
Business Impact
Rapid Scale: Issued 100,000 cards within months of launch
Market Growth: Achieved 500,000+ cards in operation within two years
Onboarding Speed: Under 2 minutes to onboard via paperless, video KYC
User Engagement: Acquired 85,000+ active mobile app users
Proven Excellence: Award-winning mobile app recognized for consumer effectiveness
